Retail workers at Valhalla Pure Outfitters join the union – UFCW 1518

Vancouver – March 13, 2026 – Retail workers at Valhalla Pure Outfitters are celebrating a major milestone after successfully saying “Yes!” to joining UFCW Local 1518, strengthening the growing movement of retail workers organizing for better workplace protections and a stronger voice on the job.

Valhalla Pure Outfitters is a Canadian outdoor gear retailer with stores across British Columbia and Alberta that focuses on equipment and clothing for hiking, climbing, skiing, and other mountain sports.

The newest UFCW members at Valhalla Pure Outfitters will now begin preparing proposals and electing a bargaining committee as they move toward negotiating their first collective agreement, joining a growing number of retail workers across Canada who are choosing to unionize in pursuit of greater stability, fairness, and respect on the job.

UFCW Local 1518 represents more than 26,000 members working in the community health, hospitality, retail, cannabis, industrial, and professional sectors across British Columbia. To read more about UFCW 1518 and its outstanding work, visit the Local Union’s website.

How can I join the union?

Are you a non-unionized worker who would like to enjoy the benefits of a UFCW Canada union contract? Do you and your co-workers want to gain the union advantage at work? Join Canada’s best union, UFCW Canada, to make your workplace better today. Click here to join now.